How to DIY Design + WordPress
Sometimes entrepreneurs and business owners find their way to me, but can’t afford my services at the time. I’m often asked what I can recommend for those who aren’t able to hire a professional, but really need to make changes to their branding, get some marketing going or update their website. If you need to […]
The Basics of Font Licensing
I often run into this question with my clients, so I wanted to write a blog post for everyone to reference moving forward. Font licensing is generally a minor element in terms of running a business, but it’s nevertheless important and relatively easy to find a solution. If you use fonts in your business, you […]
Image Resolution for Print and Web
Photo by Michael Maasen on Unsplash Resolution for web and print media can be super confusing. I’m often asked by my clients (and my mom): What resolution is my image? What is the best resolution for web? For print? Are they different? How do I send the printer my images in 300dpi? Why won’t my high resolution image […]
What are Crops and Bleed?
Have you ever wanted to have something printed for your business and the printer required that your files to have “crops and bleed”? This is a very common term in professional printing. This quick rundown will explain what they’re used for and why you need to include them. Crops and bleed are important for your […]
Basics of Fonts + Typefaces
Fonts, typefaces, typography…what is all that? Are they different things? Do I need to know them? These are some of the questions I get asked by my clients when it comes to type, so I figured I’d outline the basics. Biggest thing to remember is what typefaces/fonts your brand uses so that you can keep […]
Colours for Print & Web Explained
Colours for print and web explained! Colours for branding can be confusing, especially to someone who isn’t a designer, web developer or professional printer. “Why do I even need to know this?” I’ve had clients ask me. I agree, it’s not something you need to keep your business running, but it IS something you need […]
What Makes a World Famous Logo?
Everyone wants an amazing, world famous logo/brand. A logo that people recognize, trust and associate with a credible brand. The logo is the spokesperson for a brand, and has more impact on a business than you’d expect. First impressions are important, and with so many logos out there, it’s more important than ever that yours breaks […]