This was the third rebranding project that Chloe and I did together, and it’s definitely my favourite so far.
Chloe wanted to rename and rebrand the existing Mount Pleasant Holidays business that she purchased. The goal was a friendly, contemporary look with muted colours and nature incorporated. The fern invokes the wild moorland, and soft pinks with a script speaks to intimate weddings and romantic getaways.
Due to some business direction changes in 2020, Chloe had me adjust the new logo to include the original business name with a new leaf and colour. You can see both versions below.
Second version due to 2020 business direction changes