First Light Yoga (previously MysoreBC) is an Ashtanga Yoga School in East Vancouver. The instructor, Geoff McKenzie, organized and actioned a nation-wide fundraising effort for Yoga Stops Traffick, an organization in India that fights against human trafficking. They provide vital support for the women and children at the Odanadi Seva Trust rehabilitation centres in Mysore, India. Geoff rode across Canada in 2018, leading by-donation yoga classes in studios, to raise $14,000 for the organization.
The promotional campaign required print and online advertising pieces. Deliverables included a brand that featured all three organizations (MysoreBC + YST + Odanadi), promotional postcard and sticker, posters for each venue and pledge forms. Canva social media templates were also created.
This project represents one of my Pledge 1% organizations for 2018. I donated 100% of the campaign design work to this fundraising effort.