Yoga Stops Traffick

First Light Yoga, 2018
  • Custom Branding
  • Social Profile Images
  • Print Collateral

First Light Yoga (previously MysoreBC) is an Ashtanga Yoga School in East Vancouver. The instructor, Geoff McKenzie, organized and actioned a nation-wide fundraising effort for Yoga Stops Traffick, an organization in India that fights against human trafficking. They provide vital support for the women and children at the Odanadi Seva Trust rehabilitation centres in Mysore, India. Geoff rode across Canada in 2018, leading by-donation yoga classes in studios, to raise $14,000 for the organization.

The promotional campaign required print and online advertising pieces. Deliverables included a brand that featured all three organizations (MysoreBC + YST + Odanadi), promotional postcard and sticker, posters for each venue and pledge forms. Canva social media templates were also created.

This project represents one of my Pledge 1% organizations for 2018. I donated 100% of the campaign design work to this fundraising effort.

I've had the privilege of working with Colleen since 2016, referred by another happy client. In this time she has helped me develop and produce novel logo designs, brand style guides, and other digital media; all projects have been delivered within good time, on budget, with exceptional skill, and always well received by my colleagues and target market. Colleen has been the consummate professional and, along with her creative prowess and on point style, I have found her manner humble, nurturing and always with best intention for the project at hand. I would not hesitate to recommend her person or professional services to anyone who may enquire.
Dr. David Cipriani
Dental Artisan