Branding / Graphic Design

The Mindmap Conference Brochure Project is based on TEDx talks, and has a complex schedule to communicate over a long weekend.

The brochure is accordian style and guides attendees through a four day intellectual conference with multiple speakers and activities. The biggest challenge was organizing the large amount of copy in a concise and accessible way.

The solution lay in clear hierarchy and categorizing everything by day and seminar name. At full size, the brochure is 18” x 24” (3” x 9” folded).