Julienne Kitchenware

Branding / Graphic Design / Product

A specialty kitchen store in Vancouver that caters to locals who enjoy being creative in the kitchen. Products include kitchen essentials as well as items such as premium oils, chocolates and organic spices. The brand’s essence is affordable kitchenware for every kind of cook.

This project included multiple deliverables including brand identity, collateral, advertising and packaging. The challenge was making common products impactful and unique.

The solution lay in effective bold typography and colours, as well as smart layout, tone of voice and minimal packaging.