Chikara YogaBranding / Graphic / Health & Wellness / Print
Chikara Yoga is a Forrest yoga movement lead by Anita Foster.
Anita wanted to unify her love and connection of yoga, spirituality and Japanese culture that influence her life and her practice. The logo for her yoga teaching brand needed to reflect her values, as well as communicate her services to others.
Red and the handwritten style typeface symbolize the Japanese element, and the yoga figure is abstract yet easily recognizable. The circles reference vibrations and tie the other elements together.