Alexander & Co. focuses on bringing freedom and simplicity to your business. We wanted to bring a fresh, modern and clean look to both the brand and single-page website to communicate their values and mission.
The X and + in the brand logo make a minimal reference the basic math characters of +-/X (addition, subtraction, division and multiplication), with bright green and orange to disrupt the standard accounting colour palette. The website portrays small business owners enjoying their work and reaching their goals, and communicates what the company provides without filler or extras.
I’ve worked with Victor in the past for another company and enjoyed working with him again to bring his new company to life!