Reading Time: 5 minutes Sometimes entrepreneurs and business owners find their way to me, but can’t afford my services at the time. I’m often asked what I can recommend for those who aren’t able to hire a professional, but really need to make changes to their branding, get some marketing going or update their website. If you need to […]
Reading Time: 4 minutes I often run into this question with my clients, so I wanted to write a blog post for everyone to reference moving forward. Font licensing is generally a minor element in terms of running a business, but it’s nevertheless important and relatively easy to find a solution. If you use fonts in your business, you […]
Reading Time: 6 minutes Photo by Michael Maasen on Unsplash Resolution for web and print media can be super confusing. I’m often asked by my clients (and my mom): What resolution is my image? What is the best resolution for web? For print? Are they different? How do I send the printer my images in 300dpi? Why won’t my high […]
Reading Time: 3 minutes Have you ever wanted to have something printed for your business and the printer required that your files to have “crops and bleed”? This is a very common term in professional printing. This quick rundown will explain what they’re used for and why you need to include them. Crops and bleed are important for your […]
Reading Time: 4 minutes Fonts, typefaces, typography…what is all that? Are they different things? Do I need to know them? These are some of the questions I get asked by my clients when it comes to type, so I figured I’d outline the basics. Biggest thing to remember is what typefaces/fonts your brand uses so that you can keep […]
Reading Time: 4 minutes Colours for branding can be confusing, especially to someone who isn’t a designer, web developer or professional printer. “Why do I even need to know this?” I’ve had clients ask me. I agree, it’s not something you need to keep your business running, but it IS something you need to keep your brand running. Your […]