typewriter image, basics of fonts and typefaces, colleen keith design

Basics of Fonts + Typefaces

  Fonts, typefaces, typography…what is all that? Are they different things? Do I need to know them? These are some of the questions I get asked by my clients when it comes to type, so I figured I’d outline the basics. Biggest thing to remember is what typefaces/fonts your brand uses so that you can […]

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colours for print and web explained, colleen keith design, pms, cmyk, rgb, hex codes

Colours for Print + Web Explained

  Colours for branding can be confusing, especially to someone who isn’t a designer, web developer or professional printer. “Why do I even need to know this?” I’ve had clients ask me. I agree, it’s not something you need to keep your business running, but it IS something you need to keep your brand running. […]

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best file formats for web and print, person working at a computer, blue gradient on top

Best File Formats for Print and Web

  Being a business owner can be tough. If it wasn’t hard enough running the actual business, you also have to keep your brand sharp and consistent. There’s a lot of confusion regarding which file type to use for websites versus business cards versus letterheads and so on. Why are they different? Which one is […]

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